Did This Book Buy Its Way Onto The New York Times Bestseller List?
The first piece of mine that went wildly viral! I joined up with some old cohorts in the YA world to go full Nancy Drew and investigate a book that scammed its way onto the NYT best-seller list.
Publishing is a tough industry. Building an audience can be hard, competition is tight, profit margins even tighter, and most authors have annual wages below the poverty line. Making your way to the still-coveted New York Times best-seller list remains one of the biggest markers of success as well as a reliable way to sell more books. If everyone else is buying the book, surely you have to too, right?